Professional highlights
see also: LinkedIn
-
CreativeMornings is a community which hosts free monthly events in more than 200 cities around the word. Each city’s chapter is run by volunteers. In 2018 the Portland chapter was defunct. I assembled a volunteer team, created a 501c3 nonprofit, and restarted CreativeMornings/Portland in January 2019.
I partner with local venues and businesses who share our values, invest locally, are also centered in creativity, making it easy for everyone involved to align with the CreativeMornings Manifesto: Everyone is creative. Everyone is welcome.
Deliverables Nonprofit budget and operations, 12 events per year; communications; video and photo production; partnership development
-
The people selected to speak at these 12 events each year help influence who has a platform and who is seen as creative in Portland. Many of the speakers we choose have never spoken at an event this large—or at all. I meet each speaker where they’re at to formulate and practice their CreativeMornings talk, helping them hone in on the main message and stories they want to share with this audience. Each speaker has a unique voice, and yet every talk feels both genuine and generous.
Deliverables Presentation support, speaker training
-
In 2025 I launched the Creative Portland podcast. It’s another channel where people around the world can discover and be inspired by Portland creatives. Thanks to the support of a 2024 Regional Arts and Culture Council grant, I was able to hire local team Weird Wonderful to do the audio branding and production. We launched an initial batch of 8 episodes and are planning more.
NASA Earth Science
Director of NASA Earth Science Applied Sciences and members of the presentation team at SXSW 2023.
-
When you say NASA, most people think about space, not the ways NASA works to improve life on this planet (Earth!). Working with the NASA Applied Sciences communications team to change that, I created a communications plan, processes, and templates, and implemented several major campaigns that put all of that into action.
Branching out from the usual science and academic channels, I identified other opportunities where scientists, technologists, and curious citizens meet, and planned the marketing to make each of our campaigns successful.
We got NASA Applied Sciences their first-ever event at SXSW in 2023, plus several to-be-announced events for SXSW 2024.
Several campaigns blended art with science to generate curiosity and interest from non-science audiences: The department’s first email newsletter. A series of posters that infused research projects with the character of a music genre (and plenty of puns and science references). An art challenge encouraged kids and adults to share science in the form of a comic. A new conference exhibit showcasing global uses of NASA Earth observation data.
Deliverables Communications strategy and plan; marketing plans, editorial calendar, creative briefs
-
To support their goals of helping more scientists find and use their data, and create public awareness about existing efforts, I worked with NASA stakeholders to create articles, videos, and social media content highlighting interesting and inspiring projects. Three favorites were an article I wrote about Boise State University’s NASA-supported beaver rewilding work, a video series highlighting three National Parks where scientists use NASA satellite data, and an interview with astrophysicist Ved Chirayath using NASA technology to study the ocean.
By pitching to a curated list of outlets, providing media training to scientists, and including easy-to-share multimedia assets, I also amplified coverage to additional articles, syndications, and television interviews.
Deliverables Articles, video scripts; speaker coaching/media training; media plans; strategic oversight of visualizations, video, copy and design
Office of Justice Programs
First livestream of the annual NCVRW ceremony
-
Prior to our partnership, there was no collaborative marketing planning across partner agencies with the Department of Justice’s Office of Justice Programs (OJP), and no brand consistency across initiatives. This made it difficult for target audiences to gauge authenticity and develop trust in important initiatives and information. Across a multi-year engagement, I led brand vision, marketing strategy, campaign planning and workflow development to address those challenges.
I built a double-digit team, spearheaded launch and growth of federal agencies onto social media platforms, directed brand guideline and asset development that created a consistent presence across the larger office while allowing for the expression of individual offices and initiatives, and expanded the clients’ outreach strategies to newer digital channels.
During my time leading this team we ran major campaigns including: The Office for Victims of Crime’s bilingual resource campaigns for victim services, The Office of Juvenile Justice and Delinquency Prevention’s initiatives for Defending Childhood and Child Trauma: Changing Minds, and The National Institute of Justice’s Real-Time Crime Forecasting Challenge.
Deliverables Brand marketing strategy, social media strategy, content strategy, creative briefs, campaign plans, media buying, digital advertising, user research and workshops, analytics and reporting, hiring and team development
Youth Programs, State Department
Brand direction option for a global outreach campaign
-
In a year-long effort designed to kickstart the program’s ability to reach more students, parents, and education partners, I developed and implemented a communications plan. This included a structured, repeatable framework to support the clients after our engagement and help them measure their efforts.
Deliverables audience research, editorial calendar, conference & event outreach, email strategy & newsletter launch, digital advertising, media and podcast pitching, direct mail campaign, design of two annual campaigns
-
Deliverables stakeholder workshops, target audience motivations & messaging, copywriting & tagline development, creative direction, concept development and campaign brand
Select Clients
Most of my work is behind the scenes.
But here's a peek at a few of the clients I’ve been fortunate enough to work with.
